The Soshara Story
We create fashion that speaks your personality—stylish, comfortable, and effortlessly elegant.
Our Story
Introductions
Soshara.com is a fresh and exciting online shopping website started by two women entrepreneurs – Pooja Joshi and Jigna Soni. They are not only business partners but also family – Nanand and Bhabhi. Both of them have their own fashion brands and a deep love for Indian style and tradition.
Pooja is the founder of Daffodils, which offers beautiful and trendy clothing for kids. Jigna is the founder of Fashion Basket by Jigna, known for elegant festive wear for women, including Anarkali suits, Palazzo sets, Co-ord sets, gowns, Indo-western outfits & Kurta-pant sets.
They have been showcasing their collections at exhibitions across India for many years. After receiving lots of love and support, they decided to take the next step – to go online. That’s how Soshara.com was born in June 2025.
Their dream is to create a one-stop destination for all fashion needs – from stylish clothing to jewellery, bags, clutches, and many more fashion accessories – all under one roof.
At Soshara, fashion meets passion, and every product is chosen with care, love, and a sense of style that every woman deserves.
Welcome to Soshara – Guided by Elegance, Driven by Style.
200K+
Happy Customers
1.2M+
Product Sales
Meet the Founders
Pooja Joshi is one of the creative minds behind Soshara.com. Her love for fashion and style inspired her to start her own brand, Dafodils, which offers vibrant and traditional kids wear collections. She has been part of many fashion exhibitions across different parts of India for the past few years. Her designs are loved by customers for their unique style and quality.
Jigna Soni is one of the founders of Soshara.com. Her love and passion for women’s fashion and accessories led her to start her own brand, Fashion Basket by Jigna, five years ago. It was born from her deep interest in both fashion and business. With Soshara, her goal is to offer ethical, stylish, and affordable clothing made by skilled traditional artisans. She brings a wide range of outfits made from cotton, silk, and many other beautiful fabrics that make every woman feel special.
With a shared vision and strong bond, they aim to make Soshara a go-to destination for fashion lovers across India & Globally.
Collaborating with Designers
We proudly work with talented designers who share our passion for fashion, creativity, and quality. We provide a platform for designers to showcase their unique collections and connect with a wider audience. From festive wear to daily fashion, we welcome fresh styles that match our brand values. If you are a designer looking to grow your reach and sell your products online, Soshara is the perfect place to start your journey with us.
Our Philosophy
At Soshara, we believe fashion is not just about clothes — it’s about expression, confidence, and comfort. Our philosophy is built on three core values that guide everything we do.
- Elegance for Every Day
We design outfits or accessories that blend beauty with comfort. Whether it’s a festive celebration or a casual day out, our collections are made to help everyone feel graceful and confident.
- Fashion Made Accessible
Looking good should be easy and affordable. We offer stylish, high-quality products at prices that fit your budget — without compromising on design, fabric, or fit.
- Inspired by You
Our collections are created with real women in mind. We follow trends, but we also listen to what our customers love and need — making fashion that fits into your lifestyle.
creative team
Cardigan helvetica sriracha, portland celiac truffaut woke
Fast Delivery
Trackable fast delivery service
Secure Payment
100% risk free Payment
Easy Exchange
simplified process for Exchange
WhatsApp Support
Connect us on +919925181484Accessories
About Styler
Soshara brings you quality, value, and style in every product for a satisfying shopping experience.
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